UX Design Lead
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Mariana

A skinnable boutique fitness app that highlights brand and emphasizes the experience, without sacrificing flexibility

Emphasizing Brand

Emphasizing Brand

While many methods were taken to highlight a company’s voice and brand, two directions had the largest impact.

Less screens, more context

Less screens, more context

Users surveyed often made selections so quickly, they lost context during the process. Special care was taken to ensure context, while reducing the amount of overall screens

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